Most of us have no time at all to read and absorb good business promotional ideas when we find them. So I decided to put my 40 years of marketing and design experience to good use by preparing some short, concise marketing tips and design ideas and deliver them right to your door.

These tips may not be new -- and you may already be doing some of them. But I have learned that it's easy to stray from your original business marketing plan when you're too busy paddling. I hope that some of these tips will strike a chord with you and encourage you to take action.

There is a special offer at the end of this newsletter, that is designed to help you take one more pro-active step to creating your professional "Image."
Tip #1
Think and act customer-centric.

Your brand and image should reflect what your customers need and want. Take the time to understand your target audience. Who are they? Consider gender, age, geography, and occupation. What is most important to them? When it comes time to create your company’s brochure, keep in mind these essential objectives:
  • identify your brochure’s audience
  • inspire confidence in your company’s services or products by presenting the best quality marketing tools
  • clearly convey your message
  • ask for the sale

Tip #3
Create an impression.

Remember, your name is a reflection of you.
Whether you are starting a new business or
re-vamping the marketing strategy of an older
company, the look you choose should align with your overall image and should resonate positively with potential and existing clients/customers. When you design your corporate image, remember that every printed item is a sales tool – from your corporate brochures to your invoices. Design each item to reflect the quality of your company.